Pure cosmetic argan oil costs about 180–280 MAD for 100 ml from a cooperative or certified shop; culinary (toasted) oil about 65–150 MAD. A litre offered at around 200 MAD is too cheap to be pure.
4 prices · last checked 2026 · how we check
180–280 MAD ≈ €17–26
Look for a dark-glass bottle with the cooperative's name. If a seller won't let you smell it, walk away.
65–150 MAD ≈ €6–14
Culinary oil is toasted: dark amber with a strong nutty smell. Pale, odourless oil is probably diluted.
600–800 MAD ≈ €56–74
About 32 kg of fruit makes one litre, which is why real argan oil is expensive.
200 MAD ≈ €19
A litre at around 200 MAD is far below what it costs to make: treat it as diluted or not argan at all.
The "cooperative" by the gate. Shops near medina entrances calling themselves cooperatives often sell diluted oil at high prices.
The free demonstration. A guide takes you to see women cracking nuts, then the hard sell starts. Enjoy it, and buy only if the price fits this page.
How can I tell if argan oil is real? Cosmetic oil is pale gold with a faint nutty smell and absorbs into the skin; culinary oil is darker with a strong toasted smell. A seller who won't let you smell it is a reason to leave.
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